The opposite is true in the dog food sector, where it is dry dog food that is continuing to show excellent growth, with pet owners realising the potential health benefits of feeding dry dog food and also of the relative ease with which dry dog food can be bought in bulk. With the pet obesity rate reaching record levels, pet health and pet hygiene proved to be one of the biggest concerns of pet owners in 2006. With sales staff at one of the UK’s biggest grocery chains noticing that people often purchase premium products for their pets but value products for themselves, manufacturers are using advertising to persuade pet owners to trade up in their pet food purchases. Despite a general stagnation in pet numbers in the UK, the pet food and pet care market is one of the most robust. read more

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