Our Pet Food and Pet Care in the United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. In cat food, wet food continues to show excellent growth, which manufacturers have continued to promote by stressing the premium nature of their wet brands; wet dog food, on the other hand, is stagnating. The opposite is true in the dog food sector, where it is dry dog food that is continuing to show excellent growth, with pet owners realising the potential health benefits of feeding dry dog food and also of the relative ease with which dry dog food can be bought in bulk. With the pet obesity rate reaching record levels, pet health and pet hygiene proved to be one of the biggest concerns of pet owners in 2006. Despite a general stagnation in pet numbers in the UK, the pet food and pet care market is one of the most robust. read more

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