Their amenities include a customized exercise pool, dietary programs, and a dog SPAW┢ where dogs can enjoy aromatherapy bathing, massage, paw-dicures and fur color touch ups. Sometimes there are restrictions on how large the dog can be, and usually you arenât allowed to leave your dog alone in the room, but nonetheless the welcome mat is finally out for canines (as long as they bring along a human with a credit card). Starwood Hotels & Resorts has a LTD (Love That Dog) program in its Westin, Sheraton and W hotels. Dogs receive a welcome packet including treats and toys, a pet bed is included in the room and the hotels offer concierge services such as dog sitting and dog walking. A marketing study they conducted showed that having pet friendly hotels would enhance brand loyalty to their chain among three-fourths of dog owners. Choice Hotels, which includes the brands Comfort Inns, Quality Inns, Econo Lodge and Sleep Inns, boasts hundreds of pet-friendly properties, including 60 under their Clarion luxury hotel brand.

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